Zuzana Helinsky's A Short-Cut to Marketing the Library PDF

By Zuzana Helinsky

ISBN-10: 1843344254

ISBN-13: 9781843344254

Technological alterations suggest that the function of libraries is not as visible or guaranteed as some time past. which means to outlive, libraries needs to actively industry their services to their clients and to their investment resources. A concise guide which spells out the serious desire for advertising and marketing for libraries, A Short-cut to advertising and marketing The Library offers a sequence of useful and available instruments to be successful and comprises publishers advertising suggestions.

  • Brief description of classical making plans and advertising and marketing techniques
  • Easy to persist with advertising counsel geared to libraries and their choices and dealing practices
  • Encouragement for librarians to think of their total skill, and they could make time for advertising, and they will succeed

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Additional info for A Short-Cut to Marketing the Library

Sample text

In these negotiations we recognise that, sure, we want to get what we want or need. But the other person had better feel that he or she is being treated fairly, too. That is the relationship view of negotiations. Negotiations are far more likely to succeed when both sides share the same attitude. For instance, if both parties in 40 Marketing tools a negotiation are transaction-oriented, the negotiation may get heated, but everyone is likely to understand that it is just part of the process and so will not take it personally.

These are the ones with high market growth and which are easy to maintain. You must do everything to preserve and build your stars. For some public libraries these may include audio books, thrillers, student literature and space for reading and studying; and for university libraries e-journals, repositories, intranets, courses and workshops. Using the Boston matrix is an easy and effective way of monitoring our products and services. The process immediately forces us to answer some key questions.

Think about it, and consider who you yourself prefer to listen to – the one who grumbles or the one who comes in with something positive and interesting. The answer is so obvious, and yet still we sometimes start our owner marketing by just grumbling and criticising, without any constructive suggestions. It is very important not to get stuck in this rut and instead at least to start with something forward-looking and constructive. We are sometimes too afraid of the word ‘sycophant’, and for that reason we do not exploit what are genuinely praiseworthy situations.

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A Short-Cut to Marketing the Library by Zuzana Helinsky


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